Hobo Video’s List Of The Top 15 Lifestyle Influencers In India
By Raja Anjana Kothapalli
According to our Influencer Marketing Report, lifestyle is one of the top two niches that generate high engagement and business in the domain of influencer marketing. There are many lifestyle influencers uploading content and giving tips on various social media platforms. Hobo Video brings you the list of the top 15 lifestyle influencers in India.
Metrics behind the top 15 lifestyle influencers in India
We, at Hobo Video, took into account 3 major metrics to decide on our final list of the top 10 lifestyle influencers in India. They are:
1. Engagement: The engagement metric is used to observe the level of engagement the content of a lifestyle influencer generates. It includes the number of reactions (likes, dislikes, shares, etc.), the number of comments, and the engagement rate of the influencer’s social media account.
2. Content: The content should have good visual and audio quality. The content should be unique and engaging. The content has to be relevant to lifestyle brands. The timeline of the content needs to be consistent.
3. Followers: The influencer should have a huge and loyal follower base. The influencers need to actively and regularly engage with their followers.
However, more weightage is given to engagement, then content, and finally the number of followers.
Hobo Video’s list of the top 15 lifestyle influencers in India
Sunakshi Grover is a New Delhi-based actor, model, and social media lifestyle influencer. She is known for the web series Flames and Rasbhari. She acted in the new Broken Wings. As of March 2021, she has 132K followers on Instagram. According to Sunakshi Grover’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 24.9%, her average likes are about 31,093 per post, and her average comments are about 190 per post. The majority of her followers are male (84%). She loves to post on topics related to lifestyle, fashion, and shopping.
2. Harleen Singh (wander_leen)
Harleen Singh is a travel enthusiast, dog lover, movie buff, foodie, blogger, social media lifestyle influencer, and entrepreneur. As of March 2021, Harleen Singh has 95.3K followers on Instagram. According to Harleen Singh’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 23%, her average likes are about 21,021 per post, and her average comments are about 119 per post. The majority of her followers are male (50.9%). She loves to post on topics related to lifestyle, dogs, and fashion.
Aashna Bhagwani is a blogger, digital creator, and social media lifestyle influencer. She blogs at aashnabhagwani.com, on topics related to lifestyle, travel, fashion, and beauty. She pursues plus-size fashion. She believes that women irrespective of their size, color, and appearance should be able to enjoy fashion. As of March 2021, Aashna Bhagwani has 176K followers on Instagram, 274 followers on Twitter, and an active Facebook account. According to Aashna Bhagwani’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 9%, her average likes are about 11,801 per post, and her average comments are about 288 per post. The majority of her followers are male (51.8%). She loves to post on topics related to lifestyle, styling, and fashion.
4. Gurpreet Singh (happi_singh_)
Gurpreet Singh is an artist, model, photographer, vlogger, and social media lifestyle influencer. As of March 2021, Gurpreet Singh 92.5K has followers on Instagram and 6.75K subscribers on his YouTube channel named Happi Singh. According to Gurpreet Singh’s Instagram audience analytics and demographics report by starngage.com, he has an engagement rate of 9.1%, his average likes are about 6,585 per post, and his average comments are about 69 per post. The majority of his followers are male (74.3%). He loves to post on topics related to lifestyle and fashion.
Tanvi Sukharam is a Surat-based model, blogger, digital creator, and social media fashion & lifestyle influencer. She writes on her blog ‘The Matin Cappuccinoo’. As of March 2021, Tanvi Sukharam has 75.7K followers on Instagram and 1.6K followers on Facebook. According to Tanvi Sukharam’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 10.9%, her average likes are about 7,517 per post, and her average comments are about 93 per post. The majority of her followers are male (65.9%). She loves to post on topics related to lifestyle, modeling, and fashion.
6. Nidhi Gowda
Nidhi Gowda is a Bangalore-based vlogger, model, fashion designer, social media lifestyle influencer, and entrepreneur. She is the founder and CEO of Anthariya, a designer label that customizes, rents, and sells clothing for all age groups. As of March 2021, Nidhi Gowda has 67.9K followers on Instagram, 3.7K followers on her Facebook fan page, and 2.21K subscribers on YouTube. According to Nidhi Gowda’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 12%, her average likes are about 6,553 per post, and her average comments are about 62 per post. The majority of her followers are male (70.5%). She loves to post on topics related to lifestyle, styling, and fashion.
Siddharth Kerkar is a Goa-based artist, designer, and social media lifestyle influencer. He runs siddharthkerkar.com, a website where he showcases and sells his art, clothing, and designs. His creations are a blend of his fascination with textures and minimalistic patterns. He merges art, fashion, and lifestyle to create unique and luxury products. As of March 2021, Siddharth Kerkar has K followers on Instagram. According to Siddharth Kerkar’s Instagram audience analytics and demographics report by starngage.com, he has an engagement rate of 12.3%, his average likes are about 8,832 per post, and his average comments are about 38 per post. The majority of his followers are female (52.2%). He loves to post on topics related to lifestyle, fashion, travel, movies, music, and books.
Ishaan Chhibber is a model, podcast host, blogger, vlogger, and social media lifestyle influencer. He took part as a contestant in season 8 of MTV’s youth-based reality show Splitsvilla. As of March 2021, Ishaan Chhibber has 97K followers on Facebook, 76.9K followers on Instagram, 2.4K subscribers on YouTube, and 2.4K followers on Twitter. According to Ishaan Chhibber’s Instagram audience analytics and demographics report by starngage.com, he has an engagement rate of 7.6%, his average likes are about 5,900 per post, and his average comments are about 111 per post. The majority of his followers are female (59.2%). He loves to post on topics related to lifestyle, modeling, and fashion.
Sukhmanii Sandhu is a blogger and social media lifestyle influencer. As of March 2021, Sukhmanii Sandhu has 88.8K followers on Instagram. According to Sukhmanii Sandhu’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 6.9%, her average likes are about 6,173 per post, and her average comments are about 96 per post. The majority of her followers are male (78.8%). She loves to post on topics related to lifestyle, modeling, and fashion.
10. Suman Kothari (thelifestylediaryy)
Suman Kothari is a jewelry designer, travel enthusiast, vlogger, digital creator, and social media lifestyle influencer. She is better known by her Instagram handle @thelifestylediaryy. She blogs at thelifestylediaryy.com, mainly on lifestyle and travel. As of March 2021, Suman Kothari has 170K subscribers on YouTube and 71.4K followers on Instagram. According to Suman Kothari’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 6.9%, her average likes are about 4,040 per post, and her average comments are about 145 per post. The majority of her followers are male (50.4%). She loves to post on topics related to lifestyle, styling, and fashion.
Pavani Gangireddy is a Tech Lead at Conduent, travel enthusiast, nature lover, actor, model, mom of two, and aspiring interior designer. She describes herself as a zippy hippy soul and future farmer. As of March 2021, Pavani Gangireddy has 61.6K followers on Instagram. According to Pavani Gangireddy’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 11.7%, her average likes are about 7,374 per post, and her average comments are about 51 per post. The majority of her followers are male (81%). She loves to post on topics related to lifestyle, moms, and fashion.
12. Vitrag Mehta (thestyledweller)
Vitrag Mehta is a blogger, vlogger, social media lifestyle influencer, and entrepreneur. He is better known by his Instagram handle @thestyledweller. He is the co-founder of The Conch clothing brand along with Swathi Enjamuri. As of March 2021, Vitrag Mehta has 58K followers on Instagram and 634 subscribers on YouTube. According to Vitrag Mehta’s Instagram audience analytics and demographics report by starngage.com, he has an engagement rate of 9.1%, his average likes are about 5,176 per post, and his average comments are about 175 per post. The majority of his followers are male (83.3%). He loves to post on topics related to lifestyle and fashion.
13. Vidhya SR
Vidhya SR is a blogger and social media fashion & lifestyle influencer. As of March 2021, Vidhya SR has 59.3K followers on Instagram. According to Vidhya SR’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 8.7%, her average likes are about 5,210 per post, and her average comments are about 98 per post. The majority of her followers are male (86.4%). She loves to post on topics related to lifestyle, styling, and fashion.
14. Kamana Bhaskaran
Kamana Bhaskaran is a full-time working mom, digital creator, and social media lifestyle influencer. She usually shares South Asian-inspired lifestyle and fashion hacks. As of March 2021, Kamana Bhaskaran has 65.3K followers on Instagram, 83 subscribers on YouTube, and has an active Facebook account. According to Kamana Bhaskaran’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 4.9%, her average likes are about 2,249 per post, and her average comments are about 200 per post. The majority of her followers are female (72.3%). She loves to post on topics related to lifestyle, fashion, travel, game, technology, photography, nature, outdoors, parenting, kids, moms, food, cooking, health, fitness, beauty, hair, gardening, education, movies, music, books, DIY, crafts, design, art, architecture, and celebrities.
15. Tuhina Dedakia
Tuhina Dedakia is an architect, designer, digital creator, and social media lifestyle influencer. As of March 2021, Tuhina Dedakia has 53.3K followers on Instagram and 23 subscribers on YouTube. According to Tuhina Dedakia’s Instagram audience analytics and demographics report by starngage.com, she has an engagement rate of 5%, her average likes are about 2,615 per post, and her average comments are about 48 per post. The majority of her followers are male (73.2%). She loves to post on topics related to lifestyle, styling, and fashion.
Let us know what you think
How did you like our list of the top 15 lifestyle influencers in India? Tell us who you liked the most by dropping a comment below. We appreciate your feedback and welcome any queries.
You can also read about the Hobo Video’s list of the top 10 female influencers, the top 10 CGI influencers, the top 15 fitness influencers, the top 12 beauty influencers, the top 20 travel influencers, the top 10 parenting influencers, the top 10 gaming influencers, the top 10 gaming influencers in India, the top 10 automotive influencers, and the top 10 luxury influencers.
