By Raja Anjana Kothapalli
CGI influencers are one of the emerging trends in the arena of influencer marketing. Top brands such as LG, IKEA, Prada, Samsung, and Calvin Klein hired CGI influencers for their promotions. These CGI influencers are not real, but they’ve got a social life, passions, opinions, and even relationships. Yes, you heard right! So, who are CGI influencers? The list of top 10 CGI influencers by Hobo Video. Let’s delve into their virtual world and know more about them.
Who are CGI influencers?
CGI influencers are designed using computer-generated imagery. Their social media accounts are owned by their creators. These creators can be individuals, companies, intermediate agencies, or brands. CGI influencers act like real influencers posting photos and videos of their life. Their creators ensure to give them a social life, work-life, personal opinions, political opinions, relationship, etc. CGI models showcasing human emotions create excitement among people. For the past few years, CGI influencers are creating hype and becoming trendy. Many companies are using this opportunity to promote their brands.
Top 10 CGI influencers
1. Lil Miquela
Lil Miquela is currently a leading CGI influencer in the world. She has brand endorsements from many popular under her belt. She is a teenager, model, and musician, from Downey, California. Her first Instagram post was on 23rd April 2016. Emily Bador, a British model, was rumored to be Lil Miquela. But in 2018, Brud, a startup from Los Angeles led by Trevor McFedries, announced that it was the creator of Miquela.
As of February 2021, she has 3 million followers on Instagram with 996 posts, 1.23 million followers on Facebook, 261K subscribers on YouTube, and 26.9K followers on Twitter. Lil Miquela’s average engagement rate is around 2.7% and she majorly posts on fashion, lifestyle, and her virtual life.
Lil Miquela worked with brands such as Prada, Calvin Klein, Samsung, Barneys, UGG, Balenciaga, Chanel, Diesel Takis, and Outdoor Voices. She has been pictured with many celebrities including Milly Bobby Brown, Shane Dawson, Nile Gregory Rodgers Jr., and Diplo. She has been featured in numerous publications like Vogue, The Guardian, Refinery29, and The Cut. As a musician, Miquela released several singles and a collaboration with Baauer. Her music is available on SoundCloud, Spotify, and YouTube Music.
Imma is a self-proclaimed virtual girl who is interested in Japanese culture, film, and art. This CGI influencer is created by ModelingCafe Inc., a Tokyo-based CG company that specializes in modeling. She is well-known for her unique Kawaii style and funky bubblegum pink hair. She is curious about topics such as race, gender, and environment. Her pictures go viral on Japanese social media.
As of February 2021, Imma has 1.36 million followers on Facebook, 333K followers on Instagram with 464 posts, 247.9K followers on TikTok, and 7.7K followers on Twitter. Imma’s average engagement rate is around 4.24% and she majorly posts on fashion, art, and lifestyle. She has more followers in Brazil followed by Japan.
Imma worked with brands such as IKEA, Amazon Fashion’s The Drop, Porsche Japan, Dior, Hermes, Tiffany & Co., Puma, Nike, Valentino, Calvin Klein, and KATE brand of Kanebo Cosmetics. She was featured in the i-D magazine, the cover of the February issue of CG World Magazine, Designboom, and Muse by CLIO. Imma also embarked on Magnum’s Never Stop Playing pleasure journey.
Shudu is the world’s first digital supermodel. Cameron-James Wilson is the creator of this CGI influencer. He is a London-based photographer and digital artist. He claims that his intention behind creating Shudu is to spread empowerment and inclusivity. Her appearance is inspired by the Barbie doll named ‘Princess of South Africa’. She has been involved in a controversy as she is a black woman created by a white man.
As of February 2021, she has 214K followers on Instagram with 84 posts and 2K followers on Facebook. Her average engagement rate is around 4.72% and she majorly posts on fashion and lifestyle. She is associated with Diigitals, the world’s first all-digital modeling agency. Along with Shudu, the other CGI influencers associated with Diigitals include Dangy, Brenn, Koffi, Boyce, Galaxia (world’s first alien supermodel), and Aspen.
Shudu worked with brands such as Fenty Beauty by Rihanna, Soul Sky, Pioneer Futures, Samsung, and Smart Car. She fronted Balmain pre-fall 2018 campaign and a campaign for Ellesse. She graced the red carpet at the 2019 BAFTA film awards. She has been featured in a video experience at the Dubai Mall for Vogue Arabia. Shudu has also featured in Vogue, The New Yorker, WWD, Hindustan Times, Refinery29, and Harper’s Bazaar.
Noonoouri is a CGI influencer living in Paris. She is created in Munich by Joerg Zuber of Opium Effect. He deliberately decided that Noonoouri shall not possess the real-look showcased by her CGI counterparts. Also, Zuber thinks that fashion stands for freedom. So he intends his CGI creation to personify the same. On her Instagram profile, Noonoouri describes herself as a digital character, activist, and vegan. She is cute, curious, and couture. She champions sustainable fashion. She is an animal rights advocate who follows a vegan lifestyle and avoids wearing fur.
As of February 2021, Noonoouri has 371K followers on Instagram with 1,105 posts, 5.7K followers on TikTok, and 957 subscribers on YouTube. Her average engagement rate is around 1.90% and she majorly posts on topics related to fashion, beauty, art, design, travel, and tourism. 58.2% of her followers are female and 41.8% are male.
Noonoouri worked with brands such as Siemens, Marc Jacobs, Dior, Burberry, Fendi, Ashi Studio, Jacquemus, Versace, and Sun by Jil Sander. She promoted KKW Beauty, Kim Kardashian’s makeup line. She appeared at the Fashion For Relief fashion show during the 2018 Cannes Film Festival. Many celebrities including Lady Gaga, Penelope Cruz, Naomi Campbell, and Gigi Hadid love her. She has been featured in Vogue, Forbes, L’Officiel, and deutschland.de.
CGI influencer Blawko is a self-proclaimed low-life and high-tech from Los Angeles. He identifies himself as a robot man. Blawko too was created by Brud. He is a friend of Lil Miquela, has an on-again, off-again relationship with Bermuda, and he describes himself as a ‘young robot sex symbol’.
As of February 2021, he has 155K followers on Instagram with 162 posts, 5K subscribers on YouTube, 1.97K followers on Twitter, and 264 followers on Facebook. Blawko has an average engagement rate of around 3.74% and he majorly posts on fashion, skincare, and lifestyle.
Blawko worked with brands such as Burberry, Off-White, Balenciaga X Supreme, and Glossier Skincare. He was on the cover of KingKong magazine. He participated in the Absolut campaign at the Sonar Festival. Blawko was also featured in Dazeddigital, Fivmagazine, and Esquire.
Bermuda is a Los Angeles-based CGI influencer popularly known as Robot Queen. She too was created by the company Brud. A recent convert to liberal politics, Bermuda lost her popularity on Instagram due to her pro-Trump propaganda in the past.
As of February 2021, she has 296K followers on Instagram with 268 posts, 3.07K subscribers on YouTube, 1.7K followers on Twitter, and 1K followers on Facebook. Bermuda’s average engagement rate is around 4.92% and she majorly posts on fashion, beauty, and wellness.
She has been featured in publications like Refinery29 and The Cut. In 2019, Bermuda released a single titled ‘Under the Bridge’. She associates with brands such as Chanel, Starbucks, and SoulCycle via Instagram posts.
7. Lil Wavi
This CGI influencer Lil Wavi lives in London. He refers to himself as pixel boy on his Instagram profile. He is your typical hype-beast model with numerous tattoos, and a penchant for streetwear and cyberpunk jewelry. Lil Wavi describes himself as a model, artist, designer, and visionary on a mission to push people’s minds. As of February 2021, Lil Wavi has 15.5K followers on Instagram with 15 posts, 156 subscribers on YouTube, and less than 10 followers on both Twitter and Facebook. He has an average engagement rate of around 5.18% and he majorly posts on fashion and lifestyle.
Lil Wavi represents Waviboy, a futurist streetwear brand that presents simplistic collections of fashion and accessories. Waviboy provides a high-quality fashion that represents a cross between punk, skater, and minimal designs for females and males to enjoy. The clothes from this collection are 100% unisex. Lil Wavi worked with brands such as Gucci, Chanel, and Supreme. He was featured in the i-D magazine.
8. Reah Keem
CGI influencer Reah Keem is originally from Seoul, South Korea. She describes herself as a songwriter, DJ, and virtual musician on her Instagram profile. Reah Keem said to lgnewsroom.com that she loves working on her music and having real conversations with people. She is also a travel aficionado and loves vacationing abroad.
Reah Keem started her Instagram account in May 2020. As of February 2021, she has 8.94K followers on Instagram with 78 posts. She also has a SoundCloud page. LG introduced her during its live-streamed CES keynote to unveil the company’s new line of LG CLOi UV-C robots. Reah Keem talked about how important the CLOi UV-C was to her own life, using the chance to talk about how excited she was to start traveling again in the real world. In 2021, Reah Keem hopes to expand her creative output beyond music. She wishes to foray into the visual arts and fashion world, by collaborating with forward-thinking and socially-conscious individuals and brands.
Binxie is an alien CGI influencer from Planet E88 who moved to Earth and has been living in Los Angeles. She is created by Neon Productions, founded by Ken Lande. Binxie is curious and quirky. She is quick-witted and bubbly. Aliza Rex is Binxie’s alien best friend. The Company that created them is the brainchild of Brian Lee, an American serial entrepreneur, who co-founded Legalzoom.com, ShoeDazzle.com, and The Honest Company.
As of February 2021, Binxie has 76.9K followers on Instagram with 217 posts, 137 followers on Facebook, 128 followers on Twitter, and 115 followers on TikTok. She has an average engagement rate of around 5.44% and she majorly posts on fashion and lifestyle. Binxie worked with brands such as Alienware, White Fox Boutique, Original Funko, Club Exx, Dolls Kill, tokidoki, and Team Liquid. She has been featured in publications such as HUF and BASIC magazines.
10. Aliza Rex
CGI influencer Aliza Rex describes herself as a digital terrestrial on her Instagram profile. She is from Planet E88 but moved to Earth and has been living in Los Angeles. Aliza Rex self-proclaimed herself as just a baddie trying to make a buck from another world. She has vibrant-purple telepathic eyes. She is intuitive, tenacious, and driven to the core.
As of February 2021, Aliza Rex has 22.2K followers on Instagram with 158 posts and 136 followers on Facebook. Aliza Rex has been associated with brands such as Fendi via her Instagram account. She has an average engagement rate of around 3.74% and she majorly posts on fashion and lifestyle. She has been featured in publications such as Forbes, MAAD, and BASIC magazine. According to Forbes, music is on the horizon for her.
Did we miss anyone?
Hope you enjoyed Hobo Video’s list of top 10 CGI influencers! Did we miss any other top CGI influencer? Do you have any queries or wish to share feedback? Please feel free to comment below.