How Brands Utilize Social Media Calendar And Why Influencers Should Adapt To It Too?
by Paul Harrison
Interactions with your followers increasing day by day and trying to post in regular intervals, deciding on what to post and when to post can be quite overwhelming. Posting regularly and consistently not only helps you to keep your audience engaged but also increase your followers. The more consistent your posting schedule is the more followers you are likely to amass on social media platforms. Social media calendar is at your disposal just for the sake of making your content planning task a walk in the park.
A social media calendar will save you time and permit you to track and test various procedures to perceive what resounds most with your crowd. As an influencer, arranging out a social schedule a very long time ahead of time and preparing posts early will save you from spending hours for ideas. It will likewise construct more noteworthy consistency regarding your image voice and style than posting in a responsive or impromptu manner.
This article will separate the fundamentals of how to sort out your content in a social media calendar so you generally realize what to post. Furthermore, we’ll give you a few techniques on approaches to deal with your social media calendar inside and how to advance cooperation across groups and divisions.
What is a Social Media Calendar?
A social media calendar is a timetable which causes you to put together your forthcoming posts by prioritizing what and when you will post.
With this record set up, you’ll save yourself the ordeal of choosing the theme just before it’s time to get down to work and compose your next blog entry or post as the deadline is nearing.
Maintaining a Social media calendar sure has some benefits
- Staying organized
From deciding on the gaps between posts to what to post and when to post, a social media calendar helps you to plan to the tee. One of the many perks of maintaining a social media calendar is diversifying the type of content you are posting.
Without proper planning as to what is to be posted, influencers tend to post too much about a specific subject which gives your audience a sense of monotony, which is bad for influencers trying to increase their audience’s engagement.
2. Helps to brainstorm
During brainstorming sessions for topics, we are likely to get many ideas that may not have occurred to us in the past so easily. By making a note of them and with some research as to, what kind of content your audience will like to engage with, using the insights obtained from tools like Instagram Insights you can easily align the line of posts to be posted in the future.
3. Keeps you consistent
In Influencer Marketing with the content being the king, consistency can take you and your profile to places content cannot take. As far as the algorithms of social media platforms are concerned, your content reach is being boosted according to your frequency in posting.
The more frequent you post on social media platforms the more the reach for your posts tend to increase, hence, consistency is important.
While trying to be consistent try to not give importance to quantity over quality. A rare feel-good content or a post is better than many uninteresting contents.
4. Ensures audience engagement
A content calendar helps your feed be diverse, by being diverse in terms of your content yet staying within your niche gains you the reputation of becoming the go-to influencer for any suggestions regarding a product or services your audience are expecting to avail. Keeping a tab on your content using social media calendar keeps you from posting about already discussed topics.
Relying on the content calendar makes your feed look fresh and have relevant content.
5. Tracking your performance
With a record on your past postings and the content that is on the line to be posted, you get an opportunity to track your way as an influencer and plan for special posts on holidays wishing your audience or a special post that signifies the special day.
When you have thought of the sorts of content you will post, it’s an ideal opportunity to make a posting plan. Subsequent to reviewing your previous posts or other influencers’ posts, you will start to see patterns. Investigate what days and times they were posted and on which stages. Make a note of particular topics around the post. That data will assist you with getting sorted out and plan your presents on getting the most attention.
After a lot of research across various platforms, it is said that each platform needs a different number of posts in a specific time, they are given below:
- Facebook pages: 1–2 posts per day
- Twitter: 3–10 posts per day
- Instagram: 1–3 posts per day
- Instagram Stories: 2–5 story updates per day
- Pinterest: 3–20 posts per day
- LinkedIn: 1–2 posts per week
To-Dos while creating a content calendar
Your content pool’s effectiveness is directly proportional to how organized your content calendar is. It is very important to follow certain measures to make the best out of your content calendar.
- A catchy caption
“When you have written your headline, you have spent eighty cents of your dollar”
-David Ogilvy
Having an alluring headline or caption for your post or content is half the battle won. However, when starting out with your social media calendar, you are likely to not have a caption or headline for your content but the post will be just labelled with a keyword or a one-line description of what the post is all about. As time passes and you start working on the post you tend to get a catchy headline you are looking for that suits your article the most.
2. Ideal day to post your content
When planning using your social media calendar, a date on when your content is going to be posted is imperative. It aids in strategic planning, where gaps between two posts of the same kind or different kind can be decided well in advance.
Also, having a deadline on publishing additionally motivates you to work on your content as you are seeing the deadline on your calendar often and content calendar also saves you from missing deadline, many virtual content calendars do give you a reminder when your deadline is approaching.
Coming to when to post your content, posting when your audience engagement on the platform is more is vital for the growth of your page.
It’s crucial to find the ideal day and time for posting on each specific stage are. This progression assumes an indispensable part in whether your most recent post or tweet will be seen by the right audience.
3. Mixed type of content
As per Cisco’s prediction, by 2020 video content’s consumption will account for 82% of all consumer traffic. If you intend to provide different content on your page try publishing infographics at times, Infographics tend to attract more user traffic than any other type of content.
Other types of content for Instagram are IGTV, video contents, a carousel of pictures, IG Stories, Live sessions and Q&A. To attract the audience and have an interesting outlook on your profile plan your calendar in such a way that an equal amount of time is dedicated to hosting all types of content.
Conceptualizing several thoughts on the day you’re going to create your next create just won’t cut it. Also, it can hurt your content promoting over the long haul. The way to progress lies in adjusting all your bits of content to your general showcasing and marking methodology, just as making a reliable timetable, and for that, you need a point by point and separated content schedule. Possibly this appears to be a great deal of work, however, once you get around to it, you’ll really save yourself a ton of time, energy, and inconvenience.
A social media calendar can do wonders for developing your blog, delivering top-quality content, and dispersing it effectively.
