By Raja Anjana Kothapalli
Parenting is a tough job and requires a lot of hard work. We all know that! Parents do their best to pick up the best options in products, services, activities, and games for their kids. Many parents like sharing pictures of their kids. Most tend to surf the internet for hours to find a perfect birthday gift for their children. Many even just want to rant about decreased personal time and space. They tend to look out for a social space to find people who are going through their parenting journeys just like themselves.
Yahoo Messenger to MySpace to Orkut to Facebook to Twitter and now to Instagram, social media platforms have always been a go-to place to find a common social space and connect with people. In the era of thriving social media, parenting influencers make this social space not only possible but engaging and entertaining. This article gives you a list of the top 10 parenting influencers around the world. Read on to know more about them and if interested, pick your favorite.
Metrics behind the top 10 parenting influencers
Metrics considered for arriving at Hobo Video’s list of the top 10 parenting influencers:
- Follower base: Total number of followers across different social media platforms. More weightage is given to Instagram profiles, followed by YouTube, Facebook, Twitter, blogs/vlogs/websites, and the rest of the platforms respectively.
- Engagement rate: Engagement rate is the average number of active likes/comments on each Instagram post of the influencer.
- Average likes: Average number of likes based on the last 20 Instagram posts of the influencer.
- Average comments: Average number of comments based on the last 20 Instagram posts of the influencer.
- Quality of content: This includes visual/audio quality, originality of content, and the relevance of content (the majority of the influencer’s posts should be on parenting).
Top 10 parenting influencers
Taking the above-specified metrics into consideration, Hobo Video brings you the top 10 parenting influencers around the world. Read through this article, you can know more about the personal/professional stories and social media (with main focus on Instagram) performance statistics of the top 10 parenting influencers.
Louise Pentland is a popular parenting vlogger, podcast host, and author. She is also known to everyone via her online pseudonym as SprinkleofGlitter or SprinkleofChatter. Although, she publicly disavowed these usernames in favor of using her own name in 2016. She is the author of many books including Wilde Like Me, Mumlife: What Nobody Ever Tells You About Being A Mum, and Life With A Sprinkle Of Glitter. She hosts her own podcast, Mothers’ Meeting with Louise Pentland, with episodes focusing on “offering insight into the parenting styles, personal struggles, and points of view of some of Britain’s best-loved mums”.
As of February 2021, Louise Pentland has 2.5 million followers on Instagram, 2.29 million subscribers on YouTube, 1.9 million followers on Twitter, and 924K followers on Facebook. As per speakrj.com’s audit report of Louise Pentland’s Instagram account, her engagement rate is 0.67%, average likes are about 16,733 per post, and average comments are about 185 per post. According to starngage.com, the majority of Louise Pentland’s followers are from the United Kingdom, followed by United States, Italy, Belgium, and France. In addition to posts on parenting, Louise Pentland also posts on the topics such as beauty, fashion, and lifestyle.
Susie Allison is better known by her Instagram account busytoddler. She describes herself as a K&1 teacher turned SHAM (stay-at-home mom). She is an early childhood education advocate, Instagram star, author, former curriculum planner, and mom of three. Susie Allison says that her mission is to bring hands-on learning back to childhood, support others in their parenting journey, and help everyone make it to nap time.
She runs busytoddler.com, a website showcasing different fun games, activities, and activity supplies for kids. Susie Allison is the author of Busy Toddler’s Guide To Actual Parenting: From Their First No To Their First Day of School And Everything In Between available as a paperback, audio-book, and on Kindle. She is also an author of Playing Preschool: 190 Days Of At-home Learning e-book, and Playing Preschool: A Second Year Of At-home Learning e-book. In July 2020, during the worldwide pandemic lockdown, she shared ‘Summer Bucket List: a list of 30 simple, cheap, and fun activities for kids to engage in during lockdown’ along with what she called a Covid Facelift.
As of February 2021, Susie Allison has 1.2 million followers on Instagram, 176.6K followers on Pinterest, and 1.92K followers on Twitter. As per speakrj.com’s audit report of Susie Allison’s Instagram account busytodddler, her engagement rate is 1.32%, average likes are about 15,364 per post, and average comments are about 558 per post. According to starngage.com, the majority of Susie Allison’s followers are from the United States, followed by the United Kingdom, Indonesia, Saudi Arabia, and Canada. In addition to posts on parenting, Susie Allision also posts on the topics such as fashion/lifestyle accessories, art/design, restaurants/food, beauty, and fitness.
Jennifer Anderson is better known to everyone via kids.eat.in.color, her Instagram account. She is a well-known Instagram icon and online influencer. Jennifer Anderson runs the website kidseatincolor.com. Her goal is to help you teach your kids to eat veggies and try foods without a battle. Jennifer Anderson offers an online program called BetterBites for parents who want their picky kids to eat more foods with less stress. She has been interviewed by many YouTubers and Podcast hosts on healthy eating habits and picky eating kids.
As of February 2021, Jennifer Anderson has 1.2 million followers on Instagram, and 4.8K followers on Pinterest. As per speak.com’s audit report of Jennifer Anderson’s Instagram account ‘kids eat in color’, her engagement rate is 1.08%, average likes are about 11,802 per post, and average comments are about 376 per post.
Ilana Wiles is a well-known blogger, influencer, author, and mother of two daughters. She is better known by her blog mommyshorts and her Instagram account averageparentproblems. She is the author of the book titled ‘The Mommy Shorts Guide To Remarkably Average Parenting’. Ilana Wiles blogs at mommyshorts.com, a website on parenting. She worked as a creative director in advertising for over 15 years before she quit to focus on Mommy Shorts full-time. In addition to personal stories, Ilana Wiles likes to post parenting charts, crafts for kids, parenting humor, baby memes, and episodes of ‘The Mommy Show’, a web series where she interviews celebrities at home while taking care of kids. To keep her blog as interactive as possible, Ilana Wiles conducts a lot of contests including giveaways, photo contests, and comment competitions.
As of February 2021, Ilana Wiles has 479K followers on averageparentproblems the Instagram account, 175K followers on mommyshorts Instagram account, 154K followers on Facebook, 30.8K followers on Twitter, 32.1K followers on Pinterest, and 5.28K subscribers on YouTube. As per speakrj.com’s audit report of Ilana Wiles’s Instagram account averageparentproblems, her engagement rate is 2.76%, average likes are about 13,164 per post, and average comments are about 329 per post.
Tara Clark is better known to everyone via modernmomprobs, her Instagram account. She is a well-known influencer and author from New Jersey. Tara Clark is the author of the book titled ‘Modern Mom Probs: A Survival Guide for 21st Century Mothers’. She blogs at modernmomprobs.com, a website on parenting humor and lifestyle. Tara Clark showcases realistic issues faced by modern parents in a humorous and heart-warming way. She frequently appears as a guest on several podcasts and discusses modern parenting. She also creates content for Scary Mommy, a parenting powerhouse website.
As of February 2021, Tara Clark has 596K followers on Instagram, 18.6K followers on Facebook, and also has accounts on Twitter, Youtube, and Pinterest. As per hypeauditor.com, Tara Clark’s Instagram account modernmomprobs, she has an engagement rate of 0.47%, average likes are about 2,740 per post, and average comments are about 66 per post.
Dr. Cathryn Tobin is a distinguished pediatrician with more than 30 years of experience. She also is a trained midwife, an author, and a mother of four. Dr. Cathryn Tobin is the author of books titled ‘The Lull-A-Baby Sleep Plan’ and ‘The Parent’s Problem Solver: Smart Solutions for Everyday Discipline Dilemmas and Behavioral Problems’. Her books have been translated into many languages. Dr. Cathryn Tobin has been mentioned in NY Times, Washington Post, People, Boston Globe, LA Times, Today’s Parent, Parents, Canadian Living, ePregnancy, Better Homes and Gardens, The Globe and Mail, National Post, CTV, Fox News, etc. She helps parents raise healthy, happy, and successful children. She spends a big part of her day helping parents. As of February 2021, Dr. Cathryn Tobin has 580K followers on Instagram.
Angela J. Kim is the blogger, podcast host, published writer, content creator, influencer, and mother of four. She began her well-known parenting lifestyle blog, Mommy Diary, as a way to heal from postpartum depression and connect with other mothers. Angela J. Kim now educates and motivates moms with her suggestions and stories making motherhood relatable and beautiful. Today, Mommy Diary is a lifestyle brand dedicated to parenting, home, travel, and authentic life stories. Angela J. Kim has been featured in Healthline, TODAY Parents, Huff Post.
As of February 2021, Angela J. Kim has 249K followers on Instagram, 181K followers on Facebook, 70.9K followers on TikTok, 36K followers on Pinterest, and 6.06K followers on Twitter. As per hypeauditor.com, Angela J. Kim’s Instagram account mommydiary, has an engagement rate of 1.9%, average likes are about 4,710 per post, and average comments are around 86 per post. She mainly posts on the topics such as kids and babies, lifestyle, parenting, and motherhood.
Kacie Barnes is a registered dietitian nutritionist and influencer. She is better known via mamaknowsnutrition, her blog. She has a Masters in Clinical Nutrition. Kacie Barnes runs mamaknowsnutrition.com, a website on health and wellness, and nutrition for toddlers. She helps parents make feeding their toddlers easier through her content. She gives real-life solutions, tips to make toddlers eating healthier, reduce picky eating, and eliminate mealtime battles.
As of February 2021, Kacie Barnes has 217K followers on Instagram, 5.92K followers on Facebook, and 1.16K subscribers on YouTube. She also has accounts on Twitter and Pinterest. As per hypeauditor.com, Kacie Barnes’s Instagram account ‘mama knows nutrition’, has an engagement rate of 1.78%, average likes are about 3,810 per post, and average comments are about 101 per post. She mainly posts on the topics such as nutrition, health, wellness, parenting, and family.
Liesel Teen is better known to everyone by her online pseudonym ‘mommy labor nurse’. She is a well-known podcast host, blogger, content creator, influencer, labor & delivery nurse, business owner, and mother. She runs mommylabornurse.com, a parenting lifestyle website. She is also the creator of the online childbirth class, Birth It Up. She is passionate about birth and likes to help mothers-to-be prepare for the parenting journey ahead. As of February 2021, Liesel Teen has 332K followers on Instagram. She also has accounts on Twitter and Pinterest.
Chelsea Foy describes herself as a mama, wife, and the founder of Lovely Indeed. She runs lovelyindeed.com, a website showcasing articles on DIYs (includes few fun DIYs you can do along with your kids), life (includes kids and parenting), travel (includes traveling with kids, places to try, and travel guides), food, style (include styling for kids), and finally home (includes kid spaces, art, and other ideas). As of February 2021, Chelsea Foy has 69K followers on Instagram. As per hypeauditor.com, Chelsea Foy’s engagement rate is 0.49%, average likes are about 326 per post, and average comments are about 20 per post. She mainly posts on the topics such as DIY, design, food, and family.
Who did you like the best?
Hope you had fun reading Hobo Video’s list of the top 10 parenting influencers. Tell us who did you find the most interesting? Do you think we missed any parenting influencers that should be on the top 10 list? Do let us know by commenting below. We welcome any queries and appreciate feedback.